By Kathy Bernard, Get a Job Blogs & Workshops
Ever feel like you are sending your resume into a pit of no return when you apply for a job on an online site? I’ve found a good way to get your resume noticed by the hiring manager or recruiter after you apply online. It involves using www.LinkedIn.com, so if you aren’t registered on this important free business networking site yet, establish a profile there as soon as you can. Then invite all of your friends and colleague to connect with you there. The more LinkedIn connections you have, the greater access you will have to an extended network of your first degree connections and all of your connections’ first and second degree connections.
Once you are on www.LinkedIn.com and have established connections, use the search box to try to learn the hiring manager and/or recruiter’s name. Do so by using the drop down menu to “Search People” and then type in the company’s name. Search through the results to find the people with the leadership or recruiting titles you seek.
Contact these people through one of these means:
- If they are a second degree connection (if one the people is a friend of one of your first degree LinkedIn connections), click the button “Get introduced through a connection” and follow the prompts. This will allow a friend of yours to send your message to the person. Alternatively, you can send a regular email with your resume to your friend and ask him/her to forward your resume to his/her connection and put in a good word for you.
- Send the hiring manager or recruiter a LinkedIn “Inmessage” (this requires a monthly LinkedIn upgrade cost)
- Try to find the person’s email address on Google by putting the person’s name and company name in the search box and seeing if his/her contact information comes up in the search findings. (Their contact information might be in a directory, for example).
- If you can’t find the person’s email address online, but the job requires you to apply by emailing (for example) Bob Brown at email@example.com, you now know the construction of email addresses at that company. So if you learn the hiring manager is Becky Thatcher at the same company, you know that her email address is probably firstname.lastname@example.org. Use that knowledge to send her a personal email and attach your resume.
Of course another option is to try calling the company’s main switchboard and asking for the name and email address of the recruiter or director of the such and such department.
Taking these approaches has worked well for me because they show potential employers that I am proactive and resourceful. Personal approaches also appeal to recipients’ egos because they know I sought them out specifically. So start emailing key people after you apply online … after all, it could help you Get a Job!